Heavy Drinkers Lean Towards Alcohol-Free Choices as Market Booms
Heavy drinkers are increasingly purchasing alcohol-free and low-alcohol drinks, with market value soaring to £362 million in 2023.
Growing Market for No/Low Alcohol Drinks
According to a recent report from the University of Sheffield, heavy drinkers in the UK are increasingly opting for alcohol-free and low-alcohol beverages. This shift comes as the market for these drinks balloons, reaching a staggering £362 million in 2023—more than double since 2020.
Consumer Trends and Findings
The study revealed that one-third of UK adults have tried a "no/lo" drink in the past year. Interestingly, those who consume alcohol at risky levels are more inclined to choose these alternatives compared to lighter drinkers or non-drinkers. The report also noted that 96% of households purchasing no/lo drinks still buy alcoholic beverages.
Increased Availability
As more pubs, bars, and restaurants jump on the bandwagon, 74% of outlets now offer no/lo beers. However, the pricing remains a concern; while some no/lo wines and spirits are cheaper, no/lo beer and cider still carry a higher price tag, potentially undermining the health benefits these drinks could offer.
Expert Opinions
Professor John Holmes, who led the research, expressed optimism that heavy drinkers are exploring no/lo options. However, he cautioned that the cost disparity could hinder public health efforts, especially among disadvantaged groups. Professor Adam Briggs highlighted the importance of understanding consumer behavior in this evolving market to inform effective public health policies.
Changing Attitudes Towards Alcohol
Recent data also indicates a notable rise in the use of low and alcohol-free drinks among risky drinkers in England, Wales, and Scotland. The percentage of individuals seriously attempting to cut down their alcohol intake has increased from 35% in 2020 to 44% in 2024.
Note: This article was generated by an AI system. While it is based on verified sources, accuracy cannot be guaranteed. Please use your own judgment when interpreting the information. If you notice any clear errors, please contact us.
