PureGym Plans to Open 60 New Gyms in the UK: A Fitness Revolution on a Budget!
PureGym aims to open up to 60 gyms in the UK this year, focusing on affordable fitness as health becomes a priority for many.
PureGym’s Ambitious Expansion Plans
PureGym is gearing up to open up to 60 new gyms across the UK this year, tapping into the growing trend of fitness enthusiasts looking for affordable workout options. Known for its round-the-clock access, the gym chain is eyeing both rural areas and smaller towns, in addition to major cities.
Recent Openings and Future Growth
Just last Friday, PureGym launched four new locations, bringing the total to 34 gyms opened in the UK this year alone. With plans to reach between 55 and 60 gyms by the end of 2025, PureGym is certainly on a roll!
A Focus on Value and Wellness
Rebecca Passmore, the chief operating officer, highlighted that the company's model resonates well with today’s health-conscious consumers who are also budget-savvy. The rise of low-cost, contract-free memberships has proven beneficial, especially for those who want to keep fit without breaking the bank.
Investments in Facilities
Moreover, PureGym is making significant investments into upgrading its existing gyms. This includes the introduction of women-only workout zones and lighter weight areas, showing a commitment to cater to diverse fitness needs.
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