Plain Packaging for Vapes: A New Strategy to Curb Teen Usage
Experts propose plain packaging for vapes to reduce their allure for teenagers, while still catering to adults looking to quit smoking.
In an effort to curb the rising trend of vaping among adolescents, experts are advocating for vapes to be sold in plain packaging. This concept, recently explored in a study conducted by researchers from UCL and King’s College London, suggests that the appeal of colorful designs and playful flavor names can entice young people to try vaping. The research involved nearly 7,000 participants, including children aged 11 to 18 and adults, examining the impact of packaging styles on interest levels.
The results showed that while 53% of young participants were drawn to standard branded vape packaging, that number dropped significantly to 38% when presented with standardized packs. Interestingly, adults showed little change in interest regardless of the packaging style.
Lead researcher Dr. Eve Taylor emphasized the need for a careful balance in vape packaging regulations: "We must deter young users while not discouraging adults who are using vaping as a smoking cessation tool." Meanwhile, Hazel Cheeseman from the charity Action on Smoking and Health highlighted the importance of this research, urging Parliament to swiftly pass the Tobacco and Vapes Bill to implement necessary regulations. With a backdrop of ongoing discussions about youth vaping, this study presents a potential pathway to protect children while supporting adults in their quitting journeys. Note: This article was generated by an AI system. While it is based on verified sources, accuracy cannot be guaranteed. Please use your own judgment when interpreting the information. If you notice any clear errors, please contact us.
